Ghost Producers is not a new word in the music industry and their presence has always being a point of argument. For some music lovers and artists, they believe the long-term value of a well-known artist is superior to the music the artist performs. Consistency and ability to keep the fans on track, give them what will satisfy them at all time is what keeps a superstar relevant in the competitive world of entertainment.
However, some believe that ghost producers are ruining the spirit of music, helping artists to gain popularity when they have done nothing but publicize the work of another person and misleading their lovers and listeners to believe they are responsible for the satisfaction they derived from the music.
However, the good question is, when these ghost producers have this talent in them, why do they produce instead of releasing music under their own name?”
For those who are not conversant with ghost production, it simply refers to a situation where an artist hires another music creator for song production, buys his rights of releasing the song as an original. This implies that the artist will pay the creator off and take the full ownership of the song.
Going straight to the point of discussion, below are a few reasons why ghost producers ghost produce instead of releasing music under their own name:
Not All Music Producers Are Interested In Fame
Your talent can earn you money and fame but in the real sense, while you can easily make money through your little effort, more effort is required in achieving the fame side of your talent. For some music producer, they like to limit their activities to the four corners of their studio and make money. Not every producer desire to be in the spotlight as earning fame is beyond the talent alone, other inputs are required such as a good brand, band and record label which may be hard to achieve.
Majority Of Ghost Producers Need A Stable Source Of Income
Producing good music is one thing, selling it to the audience is another thing. As aforementioned, selling music is beyond skills and talent, a brand is an essential component. Building a brand has nothing to do with the skill of producing music, it involves networking, marketing distribution and many more.
Many ghost producers may find it difficult to go through all these processes as they produce to make stead and stable income without much stress. For instance, many ghost producers already have a fixed price at which they sell off their music rights to artists and the majorities always have artists waiting for any available songs from them. So if they sell a track at $500 and a producer is able to produce at least a track per week, that’s $2000 a month when the average salary monthly in Lithuania is around $755.00. It is evidence that the majority who focus on the production side of music makes stead income. To earn that has a DJ, then you have to be able to command four figures every week and that will definitely encompass a lot of stress which is basically a draining style of life which will include leaving your comfort zone more often.
No Limitation To Talent And Skills
Most famous artists are known for their uniqueness and specific style of music. If you are a famous RnB artist then, then every time, what your fans will expect from you are RnB, probably in a unique way. If you release an album that comprises of Reggae music, RnB, Blues, Classical, Jazz, and Country music then, you might confuse your fans but a ghost producer can produce different style of music without confusing the fans, all he has to do is sell each song to artist that specializes in that style of music.
Competition In The Music Industry Make It Hard To Get Famous
Many artists have released many albums with good songs but they never make it to the limelight, this is not because the songs are bad or those artists do not have the qualities to be famous but because the competition in the music industry is very high, they remain unknown. Some came into the limelight but could not sustain in the competition and went into relegation. Making a living in the path of ghost production does not have this kind of threat as long as you are competent and have what it takes to produce good music. You earn your money while you remain in the dark.
Not Every Producer Has The Mindset To Be A DJ And Vice Versa, Not Every DJ Is Interested In Producing
Its individual difference, not every DJ is interested in producing music and not every producer is interested in DJ or selling music. So I call it a division of labor. It is a win-win for both parties, the producer makes money selling to DJs, and the DJs make money selling to the world.
It can be conclusively said that, the motive behind why ghost producer produces instead of releasing all bounce down to individual differences. Many ghost producers are now releasing songs while some prefer to remain in the dark and make their stable income.
