Top 9 Music Promotion Mistakes
Over the past years, technology has revolutionized the way people consume music. Now artists have more chances to reach millions of people with social media platforms.
But this is not it. There is much more than posting your music links to online platforms. Artists need to follow the proper steps and strategies to present their work out there in the market.
Often, many musicians focus on only one platform rather than on different platforms. It’s a huge mistake when promoting your music.
Here in this article, we talked about all the big music promotion mistakes that artists make.
9 Biggest Music Promotion Mistakes That Musicians Make
From making quality music to marketing, there are tons of mistakes that musicians make. Here we jotted down the ten biggest music promotion mistakes that musicians make:
1. Not having a proper Marketing Plan
Planning your marketing strategies can help you achieve your desired outcomes. Many artists don’t follow a marketing plan but expect to see results in less time.
Well, you may reach your target sales without a marketing plan if you’re lucky, but you won’t gain long-term success.
A great way to engage people with your music is to define your goals and follow proper promotion strategies.
2. Lacking Creativity
To make your name in the music industry, being creative can help you gain success. People love seeing the original work of an artist and his creative side through music.
Many artists try to copy others and then complain that people are not listening to their music. You can’t take music lovers too lightly because they can sense right away if you’re trying to sound someone else.
Always think outside of the box and build your unique style for promoting your work. Remember, you’re in a very competitive industry, so make sure you’re ahead of others.
3. Relying entirely on Social Media
There is no suspicion about the potential of social media marketing, but there are some drawbacks to only rely on social media. The best approach to promote your music is to take both roads of online and offline marketing.
There are tons of ways that artists can use to build their offline presence. You can find a music gig in your area, or you could collaborate with other musicians.
Investing in offline marketing like music events, radio promotion, and billboard ads are beneficial.
But don’t forget to try online marketing along with offline marketing. Build your presence on different platforms and find strategies that best work for you.
4. Not knowing the Right Audience
One of the biggest music promotion mistakes is that musicians target the wrong people. Target the audience based on your genre. People who listen to Nicki Minaj differ from people who listen to Billie Eilish.
Spending your money and time on targeting the wrong audience won’t be fruitful. You can understand your audience by going to music events that align with your style.
Joining online music forums based on your genre and engaging with people can help you gain loyal fans.
5. Spamming your Music to Random People
You can’t take part in a conversation between two people unless you know them. It’s rude and puts you in an awkward situation. Music is just like that. You can’t flood people’s inboxes with your music links and ask them to check out your work.
The best way to boost your music is to use social media platforms intelligently. If you want people and other artists to notice, you try to engage with them.
Leave a thoughtful comment on their posts and build relationships. Once people know you share quality content, it makes them interested in your music.
6. Having no Blog/Website
When we talk about having an online presence for music promotion, a website matters a lot. Every artist has a website that they use as a hub to connect with their fans.
You can hire a professional website developer and tell them how you want your website to look like. Your website should always represent your music style.
Having a website can help your fans know about your music release dates, tours, and much more.
7. Not using Video Promotion
Like every artist owns a website, they also use a YouTube Chanel to promote their music videos. YouTube is the most famous search engine after Google, so you have to use it smartly.
Having promotion videos of your songs can be a great way to connect with your audience. It improves your online presence as people get to know about your upcoming songs and albums.
Not using YouTube in your favor is a big music promotion mistake. It’s indeed the best way to engage with your fans and to generate extra income for yourself.
8. Ignoring Music promotion at Shows
As we talked about earlier, doing music shows can help you target your audience and build a loyal fan base. It’s also very vital to promote your music when you do music events.
When you’re in person with the right audience, pick the opportunity and interact with them. You can talk about your upcoming albums, promote your merchandise and make it available at your events so fans could buy it.
9. Starting things late
You can’t get successful at promoting your music if you plan things late. Establishing an online presence takes time, effort, and money, so start now.
Start making your marketing strategies at the beginning. Plan everything how you want to start things and what’s your goal.
It’s all about the timing, so before releasing a new song or album, give yourself at least six months for promotions.
Make sure your music release dates don’t clash with prominent artists. If this happens, you’ll get a disadvantage because people may not notice you.
To wrap it up!
Now you might understand what you’ve been doing wrong with your music promotions. There are tons of things to look out for, and avoiding these mistakes can benefit your music career in the long run.
If you have any questions or suggestions feel free to contact us.
