How To Promote Your Music On TikTok? With over 1 billion active monthly users, TikTok has become a crucial part of music marketing. The app is dedicated to creating short videos, and it has become a cultural phenomenon. The video streaming platform has become a favorite form of entertainment for millions of people. If you’re a musician, TikTok is the best platform you would consider for music marketing. With proper use of promoting strategies, you can build an enormous fan base. Many artists still don’t think the app is beneficial for promotion, but it can do wonders for your next release. Now let’s dive into learning how to use TikTok to promote your music and start seeing results. What is TikTok? You may have never used the video app, but you probably heard about it from your friends and family. The app was once known as “Musical, ly,” and now TikTok allows the user to film and record videos up to 15 seconds long. The app has a music library, and people use that music and lip sync on the audio to create videos. The app stars who have millions of followers make content that becomes viral and shared on other platforms. TikTok is like other platforms as following each other like users’ videos and sharing them. How does the algorithm of the Platform Works? The platform has to process much content with millions of videos posted each day. The TikTok algorithm is built in a way that every video can gain views. The platform recommends people with interesting content regardless of the creator’s audience. There is no partiality on the video platform, as every creator has an equal chance of their videos being viewed by people. As a musician, choosing the TikTok platform is the best way to make your songs go viral and have an enormous fan base. When someone posts a lip sync video of a song, millions of other people will see it and share. And some of those people will also use the same music to create their videos. If you post your song on the platform and make a video of it, the chances are high that it’ll get viral. Your music may become a viral dance challenge and be shared on different social media platforms. But it doesn’t happen with every song. Not every piece catches the attention of the algorithm. Which track should I choose to promote in TikTok? There are things that you have to consider before choosing a song to promote in TikTok. Not every piece of yours can be TikTok friendly. Music that allows users to make a dance challenge and lip-sync videos is likely to go viral. Not all music genres thrive on creating hype on the platform, only catchy song with amazing lyrics gets attention. As the platform allows video for up to 15 seconds, your music clip needs to make sense as a stand-alone moment. If you want to identify a song that will fit the TikTok theme, you must listen to them all. You can play your music for 15-second clips and check if it’s worth it to promote it on the platform or not. Ways to get your music trending on TikTok The principle to create a TikTok challenge will remain the same as it is now, but you have to use the right tricks. A catchy song, moment, or a good idea, along with some well-chosen influencers, can get you started. But it would be best to take care of some things, so let’s learn the ways to get your music trending on TikTok: Create an Artist Account Like any other social media platform, it’s crucial to create an artist’s account before starting on the platform. Your essential goal as a musician is to create your account to get more people to listen to your music. Once you create an account, create videos that showcase your music and match the platform’s theme. It’s best to use proper hashtags and take part in music challenges yourself. When you showcase your music on the platform, always see its analytics to check your audience demographics. Spend enough time on the platform You can’t just make an artist account on the platform and don’t come back to it after. It’s best if you spend a lot of time on the platform and understand how it works. When you explore the platform and understand why it’s popular among the new generation, you’ll make engaging content. You can hire a manager if you’re busy with other stuff like writing songs and completing your album artwork. Hiring an experienced TikTok manager will benefit you a lot as they understand all the strategies well. Find a Hashtag that Stands Out When you create a trend on the platform with your music, it should have a unique name. If you know the song “Runaway” by aurora, it got a lot of fame on the platform and is known as the Runaway or Aurora Challenge. If you use a specific and easy-to-remember hashtag to identify your challenge, it gets popular with the audience. The hashtag you use should be perfect as it goes a long way with your music. Launch your Challenge When you understand how things work on the platform, it’s launching your challenge on TikTok. Work smartly on your challenge so it can affect your audience and help you gain new followers. Every challenge on the TikTok platform comes and goes. It’s never last too long. When you attract people with your first music challenge, they’ll also take an interest in your future content. If you want to give a spark to your challenge, it’s best to take part in it yourself and post it on your social media handles. Ask your influencer friends to take part in your challenge, so you get more exposure. To wrap it up! TikTok is not something complicated that you can’t tackle. With the right strategies, you can make your music go viral. The
Best Ways to Promote your Music in 2021 As the world is changing each year so does the music marketing techniques. Every musician wants to promote their music so that people hear them. Musicians want that people love their music and support them in what they love. You would never want to give your all into creating something which people aren’t interested at all. Right? You want people to hear you, and for that, you have to promote your music out there. You have to use the techniques that build you a loyal fans base as well as pay you for your voice and talent. 2020 has by far become the worst year for everyone as well as for well-known musicians. Many musicians are struggling due to this pandemic for making music that people want to hear. This article will help you with building your voice as a musician. Dig in if you think that now is the time that people finally judge your talent. 1. Social Media Marketing May you think that social media marketing? I already know that, but are you utilizing it the right way? Most of the world population is on social media now, and it can be a suitable place for your music. Social media platforms won’t cost you anything to build an audience that recognizes you. Show interest in other people’s music. Leave a thoughtful comment and engage with other musicians. Appreciate their work, and it will help you get recognized. Using these platforms might give you massive exposure, and your music can get viral. Make creative content that inspires people so that you can build your community. Another thing that will help you a lot is that continuous engagement with your fans. Tell your fans that how thankful you are for their love and support. Social media is evolving daily, and you can use this for your benefit by using the right strategies. You can use the paid advertisement feature for releasing your new song or album. Keep creating new content for people so that they can cherish your talent. 2. Create Valuable Content Your content is the most important thing because it will help people to know about you. Creating quality and useful content will increase your fan base. People like something refreshing and the content with which they could relate. Your efforts in promoting your work will only be fruitful if your content is organic. Do you want people to love you and acknowledge your music? Then you should focus on making quality content for them. 3. Share Your Music There are many music platforms where you can share your music for people to hear from you. These music platforms have many people who want to hear something new and creative. People on music platforms will hear you and recognize your music. Add variety by marketing your music on social media and sharing your work on the music platforms. You can target your audience through these platforms like Spotify and Soundcloud. Sharing your new songs on these platforms will help you to know people response. Search about the requirements of each platform before sharing your work. Don’t stick to one platform and explore different media. These music platforms will help you give exposure to your music. 4. Be Consistent Consistency is the key; you may have heard this saying. It’s true that when you’re consistent in your work, it pays you back. This strategy will help you a lot in promoting your music in the year 2021. Releasing your new songs and albums will help you build a loyal fan base. People will wait for every new song if you’re consistent and regular. You can schedule your albums or songs releasing dates. Share on your social media platforms the release date of your next single. Give each of your single enough time in its promotion and share it on different music platforms. You can reach out to many people with this simple strategy. 5. Local Advertising You may be thinking about what local advertising is and why use it? When you could use your social media. Let me explain it to you. You can also use traditional methods to promote your music. You can design the flyers of your new album or song covers. Use these flyers to promote your music in your local audience. You can paste these flyers on the streets, or you can also give them to music shops or studios. By submitting your flyers on music, studios may help you get a giant music project that you dreamed. 6. Collaboration Yes, you read it right. Collaborating with other musicians can help you a lot with getting exposure. You can create daily podcasts on Instagram, or you can make music with other musicians by collaborating. Many musicians are willing to feature new talent in their podcasts. Many music communities would also want to Collabs with you. You can also use sound clouds for your podcasts. Reach out to other people who are in your field and feature them in your podcasts or music. You can share this on your social media and music website. 7. Build Your Merchandise You can build your album merch by knowing about your audience and what they love. It will help you gain more fan following. You can set a budget that’s ideal for you and come up with beautiful and creative products. Building your town merch will help you in getting more exposure. Your fans will love your merch, and it will be excellent support for your music journey by your fans. Conclusion We indeed live in a competitive world, and it can be hectic sometimes. But if you love what you’re doing and you want to become a famous musician. You have to give it your all to succeed in the music industry. You can use the tactic mentioned above for promoting your music in 2021. With the help of these seven strategies, you can embark a successful musical journey.
1. Promote music to SoundCloud SoundCloud is one of the biggest music streaming sites and is an incredible place to have your music and get it found by fans who are searching for performers like you. It’s allowed to set up a record with premium alternatives accessible for an expanded download restrain and higher perceivability on the site. The site holds a huge online group and is utilized by web clients and music sweethearts from around the globe, making it an incredible method to get your foot in the entryway. 2. Promote music to YouTube YouTube is an unquestionable requirement, and I essentially can’t pressure enough how critical it will be for you to get your music on the stage for the majority. In spite of all the live gushing administrations that are accessible, YouTube is as yet the main music site on the web. This is such a useful site since new clients will have the capacity to discover your music and it’s additionally an extraordinary place to have your music so it can be shared by your current fans easily. Make a point to add labels to your transfers in light of pertinent catchphrases that individuals scan for. 3. Promote music to Streaming Music Services such as Spotify, Apple Music and Tidal There are a TON of online music gushing sites on the web. A portion of the greatest incorporate Spotify, Tidal and Apple Music, among numerous others. In the event that your music is allowed access to be played on these sites and administrations, you’ll have the capacity to procure sovereignties from each play, and you’ll likewise have the capacity to promote your visits. 4. Promote music to Your Own Musician’s Website The main thing you’ll need to do is to make your own particular site. This is extremely simple to do utilizing sites, for example, Wix Music or WordPress. This ought to be the center to where you coordinate every one of your audience members, regardless of what stages you’re advancing on, so they can have all the a la mode data they require, and in addition an opportunity to purchase your music. 5. Promote music to Snapchat, Facebook, Twitter and Instagram This is such a fundamental piece of progress nowadays. Regardless of whether you’re sharing your blog entries, your site, your music or even your music recordings, it’s basic that you have some type of web-based social networking account. A portion of the best incorporate Facebook and Instagram, yet you might need to consider stages like Snapchat and Twitter. This will presumably be the most well known path for you to interface with your group of onlookers and fans. 6. Promote music to Music blogs Research all the music writes that identify with your class. At that point, reach them and send them a duplicate of your demo. In the event that the blog loves your music, they may include you on their blog. The more devotees your picked blog has, the more individuals that will be mindful of your music. This is an exceptionally mainstream strategy among performers and a portion of the main web journals may get endless demo tapes each day so it might take a while for them to hit you up, if by any means. Simply ensure that your unique message is convincing and makes blog proprietors say ‘amazing’. Ensure that the online journals you contact are important to your sort and gathering of people.
