TikTok has revolutionized how artists and music producers promote their tracks. The platform’s unique algorithm ensures even new creators have a shot at reaching a massive audience, making it a goldmine for music promotion. But to stand out, you need strategic and engaging content. In this article, we’ll explore music promotion TikTok video ideas, real-life examples of artists who blew up on TikTok, and actionable tips to help you optimize your content for success. Why TikTok for Music Promotion? TikTok is a breeding ground for viral music hits. Tracks featured in TikTok trends often skyrocket in popularity, securing millions of streams on platforms like Spotify and Apple Music. For example: If you’re a musician or producer, leveraging TikTok can be a game-changer for your career. Let’s dive into some music promotion TikTok video ideas to help you succeed. 1. Behind-the-Scenes Studio Sessions Audiences love seeing the creative process behind a track. Share snippets of your studio sessions to give followers a glimpse into your world. Examples: Tip: Add captions like, “How I made the bassline for my latest track” to make it engaging and informative. Real-Life Example: Billie Eilish often shares behind-the-scenes glimpses of her music production process, helping fans connect deeply with her art. 2. Tease Unreleased Songs Build anticipation by posting short previews of your unreleased tracks with captivating visuals. Tips for Success: Real-Life Example: JVKE teased his music on TikTok, which went viral before its release, turning his songs into instant hits. 3. Participate in or Start a Dance Challenge Dance challenges are one of the most viral content formats on TikTok. Create a simple dance routine for your track and encourage fans to join in. Tips: Real-Life Example: K CAMP’s “Lottery (Renegade)” gained massive popularity after Jalaiah Harmon’s viral dance challenge, propelling the song to TikTok fame. 4. Storytelling with Your Lyrics Turn your lyrics into relatable, emotional content. Write scenarios that match your song and pair them with storytelling videos. Examples: Real-Life Example: Olivia Rodrigo’s “drivers license” went viral as TikTok creators used her heartfelt lyrics in relatable storytelling formats. 5. Create Remix Trends Hop on viral TikTok trends by remixing popular sounds and adding your unique twist. This helps your content reach users already engaged with the trend. Tips: Real-Life Example: Doja Cat’s “Say So” gained traction as users remixed and paired it with trendy dance moves, making it a global hit. 6. Fan Engagement Challenges Encourage followers to interact with your music by creating their own videos. Offer shoutouts to the most creative submissions. Examples: Real-Life Example: Tai Verdes’ track “A-O-K” became a summer anthem thanks to fan engagement challenges. 7. Relatable Everyday Content Tie your track to everyday scenarios that resonate with a broad audience. Pair your song with captions or hashtags to make it relatable. Examples: Real-Life Example: Ruth B’s “Dandelions” gained renewed popularity on TikTok as users paired it with heartfelt, relatable captions. 8. Educational Tutorials Show off your expertise while promoting your music. Educational content often gets high engagement and attracts aspiring producers or musicians. Examples: Real-Life Example: Finneas, Billie Eilish’s producer, often shares production breakdowns of their songs, drawing massive attention from aspiring creators. 9. Use Trending Hashtags and Sounds TikTok’s trending features can significantly boost your video’s discoverability. Use popular hashtags and pair your music with trending sounds to attract more viewers. Tips: Real-Life Example: Ashnikko’s “Daisy” exploded on TikTok as users incorporated it into trends, leading to millions of streams. 10. Share Your Journey Take your followers through your artistic journey, from your first recording to where you are now. This inspires and engages fans. Examples: Real-Life Example: Tate McRae documented her journey on TikTok, earning a loyal following and millions of streams for her songs. Final Tips for TikTok Optimization To maximize the reach of your TikTok videos, follow these best practices: Conclusion TikTok has leveled the playing field for music promotion, giving artists of all sizes a chance to go viral. By implementing these music promotion TikTok video ideas and learning from real-life success stories, you can create content that resonates with your audience and helps your music gain the recognition it deserves. Start experimenting with these music promotion TikTok video ideas today, and watch your fanbase grow! EDM Ghost Production
Top 9 Music Promotion Mistakes Over the past years, technology has revolutionized the way people consume music. Now artists have more chances to reach millions of people with social media platforms. But this is not it. There is much more than posting your music links to online platforms. Artists need to follow the proper steps and strategies to present their work out there in the market. Often, many musicians focus on only one platform rather than on different platforms. It’s a huge mistake when promoting your music. Here in this article, we talked about all the big music promotion mistakes that artists make. 9 Biggest Music Promotion Mistakes That Musicians Make From making quality music to marketing, there are tons of mistakes that musicians make. Here we jotted down the ten biggest music promotion mistakes that musicians make: 1. Not having a proper Marketing Plan Planning your marketing strategies can help you achieve your desired outcomes. Many artists don’t follow a marketing plan but expect to see results in less time. Well, you may reach your target sales without a marketing plan if you’re lucky, but you won’t gain long-term success. A great way to engage people with your music is to define your goals and follow proper promotion strategies. 2. Lacking Creativity To make your name in the music industry, being creative can help you gain success. People love seeing the original work of an artist and his creative side through music. Many artists try to copy others and then complain that people are not listening to their music. You can’t take music lovers too lightly because they can sense right away if you’re trying to sound someone else. Always think outside of the box and build your unique style for promoting your work. Remember, you’re in a very competitive industry, so make sure you’re ahead of others. 3. Relying entirely on Social Media There is no suspicion about the potential of social media marketing, but there are some drawbacks to only rely on social media. The best approach to promote your music is to take both roads of online and offline marketing. There are tons of ways that artists can use to build their offline presence. You can find a music gig in your area, or you could collaborate with other musicians. Investing in offline marketing like music events, radio promotion, and billboard ads are beneficial. But don’t forget to try online marketing along with offline marketing. Build your presence on different platforms and find strategies that best work for you. 4. Not knowing the Right Audience One of the biggest music promotion mistakes is that musicians target the wrong people. Target the audience based on your genre. People who listen to Nicki Minaj differ from people who listen to Billie Eilish. Spending your money and time on targeting the wrong audience won’t be fruitful. You can understand your audience by going to music events that align with your style. Joining online music forums based on your genre and engaging with people can help you gain loyal fans. 5. Spamming your Music to Random People You can’t take part in a conversation between two people unless you know them. It’s rude and puts you in an awkward situation. Music is just like that. You can’t flood people’s inboxes with your music links and ask them to check out your work. The best way to boost your music is to use social media platforms intelligently. If you want people and other artists to notice, you try to engage with them. Leave a thoughtful comment on their posts and build relationships. Once people know you share quality content, it makes them interested in your music. 6. Having no Blog/Website When we talk about having an online presence for music promotion, a website matters a lot. Every artist has a website that they use as a hub to connect with their fans. You can hire a professional website developer and tell them how you want your website to look like. Your website should always represent your music style. Having a website can help your fans know about your music release dates, tours, and much more. 7. Not using Video Promotion Like every artist owns a website, they also use a YouTube Chanel to promote their music videos. YouTube is the most famous search engine after Google, so you have to use it smartly. Having promotion videos of your songs can be a great way to connect with your audience. It improves your online presence as people get to know about your upcoming songs and albums. Not using YouTube in your favor is a big music promotion mistake. It’s indeed the best way to engage with your fans and to generate extra income for yourself. 8. Ignoring Music promotion at Shows As we talked about earlier, doing music shows can help you target your audience and build a loyal fan base. It’s also very vital to promote your music when you do music events. When you’re in person with the right audience, pick the opportunity and interact with them. You can talk about your upcoming albums, promote your merchandise and make it available at your events so fans could buy it. 9. Starting things late You can’t get successful at promoting your music if you plan things late. Establishing an online presence takes time, effort, and money, so start now. Start making your marketing strategies at the beginning. Plan everything how you want to start things and what’s your goal. It’s all about the timing, so before releasing a new song or album, give yourself at least six months for promotions. Make sure your music release dates don’t clash with prominent artists. If this happens, you’ll get a disadvantage because people may not notice you. To wrap it up! Now you might understand what you’ve been doing wrong with your music promotions. There are tons of things to look out for, and avoiding these mistakes can benefit your music career in
Best Ways to Promote your Music in 2021 As the world is changing each year so does the music marketing techniques. Every musician wants to promote their music so that people hear them. Musicians want that people love their music and support them in what they love. You would never want to give your all into creating something which people aren’t interested at all. Right? You want people to hear you, and for that, you have to promote your music out there. You have to use the techniques that build you a loyal fans base as well as pay you for your voice and talent. 2020 has by far become the worst year for everyone as well as for well-known musicians. Many musicians are struggling due to this pandemic for making music that people want to hear. This article will help you with building your voice as a musician. Dig in if you think that now is the time that people finally judge your talent. 1. Social Media Marketing May you think that social media marketing? I already know that, but are you utilizing it the right way? Most of the world population is on social media now, and it can be a suitable place for your music. Social media platforms won’t cost you anything to build an audience that recognizes you. Show interest in other people’s music. Leave a thoughtful comment and engage with other musicians. Appreciate their work, and it will help you get recognized. Using these platforms might give you massive exposure, and your music can get viral. Make creative content that inspires people so that you can build your community. Another thing that will help you a lot is that continuous engagement with your fans. Tell your fans that how thankful you are for their love and support. Social media is evolving daily, and you can use this for your benefit by using the right strategies. You can use the paid advertisement feature for releasing your new song or album. Keep creating new content for people so that they can cherish your talent. 2. Create Valuable Content Your content is the most important thing because it will help people to know about you. Creating quality and useful content will increase your fan base. People like something refreshing and the content with which they could relate. Your efforts in promoting your work will only be fruitful if your content is organic. Do you want people to love you and acknowledge your music? Then you should focus on making quality content for them. 3. Share Your Music There are many music platforms where you can share your music for people to hear from you. These music platforms have many people who want to hear something new and creative. People on music platforms will hear you and recognize your music. Add variety by marketing your music on social media and sharing your work on the music platforms. You can target your audience through these platforms like Spotify and Soundcloud. Sharing your new songs on these platforms will help you to know people response. Search about the requirements of each platform before sharing your work. Don’t stick to one platform and explore different media. These music platforms will help you give exposure to your music. 4. Be Consistent Consistency is the key; you may have heard this saying. It’s true that when you’re consistent in your work, it pays you back. This strategy will help you a lot in promoting your music in the year 2021. Releasing your new songs and albums will help you build a loyal fan base. People will wait for every new song if you’re consistent and regular. You can schedule your albums or songs releasing dates. Share on your social media platforms the release date of your next single. Give each of your single enough time in its promotion and share it on different music platforms. You can reach out to many people with this simple strategy. 5. Local Advertising You may be thinking about what local advertising is and why use it? When you could use your social media. Let me explain it to you. You can also use traditional methods to promote your music. You can design the flyers of your new album or song covers. Use these flyers to promote your music in your local audience. You can paste these flyers on the streets, or you can also give them to music shops or studios. By submitting your flyers on music, studios may help you get a giant music project that you dreamed. 6. Collaboration Yes, you read it right. Collaborating with other musicians can help you a lot with getting exposure. You can create daily podcasts on Instagram, or you can make music with other musicians by collaborating. Many musicians are willing to feature new talent in their podcasts. Many music communities would also want to Collabs with you. You can also use sound clouds for your podcasts. Reach out to other people who are in your field and feature them in your podcasts or music. You can share this on your social media and music website. 7. Build Your Merchandise You can build your album merch by knowing about your audience and what they love. It will help you gain more fan following. You can set a budget that’s ideal for you and come up with beautiful and creative products. Building your town merch will help you in getting more exposure. Your fans will love your merch, and it will be excellent support for your music journey by your fans. Conclusion We indeed live in a competitive world, and it can be hectic sometimes. But if you love what you’re doing and you want to become a famous musician. You have to give it your all to succeed in the music industry. You can use the tactic mentioned above for promoting your music in 2021. With the help of these seven strategies, you can embark a successful musical journey.
