Decades ago, if you wanted to record something of good quality, you need to visit a recording studio that had had a professional-grade tape machine, a console, and a whole slew of outboard gear and mics. Human resources such as engineers and managers are part of what makes a studio. Most musicians are not familiar with how to operate the equipment, including set levels and mics placement but the engineer was pivotal to the whole thing working out. Making good musical decisions that would translate well to a finished product was not a common thing among the musicians but the studio is drivers of all because it takes a whole lot of investment to make a studio and their output quality would determine their return on investment.
Fast forward to our digital world of now, things have changed significantly, computer power, quality of equipment had skyrocketed, memory and storage space has increased drastically with continuous fall in their prices. Both recording software and hardware are now accessible and affordable to the points that anyone can purchase and set up a recording studio at the small available space in their home. The necessity to shell out the big bucks at a commercial studio has drastically reduced and almost eliminated as most musicians are now investing in some form of recording technology
Regardless of the development, artists still value the need for a good producer and for once, Producers’ contributions have never been overruled in the music industry. Marketing yourself as a producer is an essential part of becoming a successful music producer in the competitive music world. Being a music producer relies not only on being competent but also relies on relationship hence; marketing yourself would create a way to make a name for yourself out there.
Here are some marketing tips that may help your music production business:
Web site
Every business needs a website to highlight their skills and talents. Music producers are no different.
Take advantage of the Internet’s reach by creating a Web site for your business. You don’t need to spend a huge amount on a website. Include things like your basic business information, contact information, and some clips of recordings you’ve produced. Get a paid site and choose a URL that’s catchy and easy to spell. Make your website as simple as it can and ensure it is easy to navigate. Include the Web site’s URL on your business cards so that potential clients can find it easily.
Avoid having excessive information. Clutter makes your website unprofessional. You don’t need to include everything on your site, enough information to let visitors see your creativity along with an easy way to get in touch with you is enough.
Networking
Networking is the most important marketing strategy for music producers. There are several ways to network in the music industry. Keeping in touch with people you’ve worked with, engineers, artists, bloggers, publishers, record studio owners, engineers, label executives and other stakeholders that help you find clients and grow your business. Becoming a member of music associations in your country or neighborhood is also important for instance you can become a member of ASCAP (American Society of Composers, Authors, and Publishers).
Check out Billboard and other advertisements that share the latest trends in your marketing demographic. Keep yourself up to date with forums like Mix Magazine, Tape op, Sound on Sound and the likes as you can meet other professionals in your profession through them. They are also a good way to wider your exposure as those professionals may be from other neighborhoods.
Mix CDs
Without the publication of your success story, no one will be listing to it. Creating a mix CD of different styles of music after recording is part of networking as they communicate to your contacts what you are capable of doing.
Define your brand
There are plenty of music producers out there. Make yourself distinct from everyone by creating an identity for yourself. With ‘beat logo’ without the name, the majority can relate that it’s Dre Trademaker. To be special and different from everyone else, you need to brand yourself. As a music producer, you’ll need a catchy name, develop a logo and other visual concepts that people begin associating with you. Create appealing business cards that include your logo, contact information and list of your services. Keep business cards with you wherever you go. You don’t know where and when you will meet someone who could connect you with a promising band.
Get on Social Media
Utilize the digital world to your advantage, social media is globally and cut across all tribes and races. If you’re not on social media, you’re missing out on great opportunities to network and build huge followers. Build a befitting profile for yourself on social platforms and follow people you admire in the industry. Follow stakeholders of your industry such as artists, engineers, label owners, other record producers, and the likes.
Share your content regularly to keep your followers engaged and ensure this is done professionally. Create a schedule and let people know when new music is dropping so they have something to anticipate and a reason to visit your page.
Do all you can build a relationship with your followers and ensure the relationship is mutual. Facebook, Instagram, Twitter, and many others are perfect platforms to market yourself.
Be Consistent
Keep your website and social media pages up to date by adding new content regularly. Creating a catchy profile is not enough, you need to create a marketing plan of how and when to share new content. Stick to the planner and ensure your activeness.
Consistency is a vital key to building up a new business. You must ensure the content you share are relevant and maintain a moderate interval.
Take advantage of Promotional Campaign
Getting in the front of the right audience is not an easy task for music producers, but through the help of a promotional campaign such as a winning email campaign, this task can be less tedious.
The aforementioned are tips to promote yourself as a music producer but you must always remember that maintaining professionalism is vital to your business sustainability. If artists and other stakeholders know you’re the type that builds a good working relationship with people, diligent and hard-working, consider quality over quantity, understand the value of time and work within client budget, you’re likely to get more work. A bad reputation in terms of time, unprofessional attitude toward artists, and other bad attitudes can throw your career into the mud.
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