How To Promote Your Music On TikTok?
With over 1 billion active monthly users, TikTok has become a crucial part of music marketing. The app is dedicated to creating short videos, and it has become a cultural phenomenon. The video streaming platform has become a favorite form of entertainment for millions of people.
If you’re a musician, TikTok is the best platform you would consider for music marketing. With proper use of promoting strategies, you can build an enormous fan base. Many artists still don’t think the app is beneficial for promotion, but it can do wonders for your next release.
Now let’s dive into learning how to use TikTok to promote your music and start seeing results.
What is TikTok?
You may have never used the video app, but you probably heard about it from your friends and family. The app was once known as “Musical, ly,” and now TikTok allows the user to film and record videos up to 15 seconds long.
The app has a music library, and people use that music and lip sync on the audio to create videos. The app stars who have millions of followers make content that becomes viral and shared on other platforms.
TikTok is like other platforms as following each other like users’ videos and sharing them.
How does the algorithm of the Platform Works?
The platform has to process much content with millions of videos posted each day. The TikTok algorithm is built in a way that every video can gain views.
The platform recommends people with interesting content regardless of the creator’s audience. There is no partiality on the video platform, as every creator has an equal chance of their videos being viewed by people.
As a musician, choosing the TikTok platform is the best way to make your songs go viral and have an enormous fan base. When someone posts a lip sync video of a song, millions of other people will see it and share. And some of those people will also use the same music to create their videos.
If you post your song on the platform and make a video of it, the chances are high that it’ll get viral. Your music may become a viral dance challenge and be shared on different social media platforms. But it doesn’t happen with every song. Not every piece catches the attention of the algorithm.
Which track should I choose to promote in TikTok?
There are things that you have to consider before choosing a song to promote in TikTok. Not every piece of yours can be TikTok friendly. Music that allows users to make a dance challenge and lip-sync videos is likely to go viral.
Not all music genres thrive on creating hype on the platform, only catchy song with amazing lyrics gets attention. As the platform allows video for up to 15 seconds, your music clip needs to make sense as a stand-alone moment.
If you want to identify a song that will fit the TikTok theme, you must listen to them all. You can play your music for 15-second clips and check if it’s worth it to promote it on the platform or not.
Ways to get your music trending on TikTok
The principle to create a TikTok challenge will remain the same as it is now, but you have to use the right tricks. A catchy song, moment, or a good idea, along with some well-chosen influencers, can get you started.
But it would be best to take care of some things, so let’s learn the ways to get your music trending on TikTok:
Create an Artist Account
Like any other social media platform, it’s crucial to create an artist’s account before starting on the platform. Your essential goal as a musician is to create your account to get more people to listen to your music.
Once you create an account, create videos that showcase your music and match the platform’s theme. It’s best to use proper hashtags and take part in music challenges yourself.
When you showcase your music on the platform, always see its analytics to check your audience demographics.
Spend enough time on the platform
You can’t just make an artist account on the platform and don’t come back to it after. It’s best if you spend a lot of time on the platform and understand how it works.
When you explore the platform and understand why it’s popular among the new generation, you’ll make engaging content. You can hire a manager if you’re busy with other stuff like writing songs and completing your album artwork.
Hiring an experienced TikTok manager will benefit you a lot as they understand all the strategies well.
Find a Hashtag that Stands Out
When you create a trend on the platform with your music, it should have a unique name. If you know the song “Runaway” by aurora, it got a lot of fame on the platform and is known as the Runaway or Aurora Challenge.
If you use a specific and easy-to-remember hashtag to identify your challenge, it gets popular with the audience. The hashtag you use should be perfect as it goes a long way with your music.
Launch your Challenge
When you understand how things work on the platform, it’s launching your challenge on TikTok. Work smartly on your challenge so it can affect your audience and help you gain new followers.
Every challenge on the TikTok platform comes and goes. It’s never last too long. When you attract people with your first music challenge, they’ll also take an interest in your future content.
If you want to give a spark to your challenge, it’s best to take part in it yourself and post it on your social media handles. Ask your influencer friends to take part in your challenge, so you get more exposure.
To wrap it up!
TikTok is not something complicated that you can’t tackle. With the right strategies, you can make your music go viral. The platform is also the future of music marketing, so start soon if you’re not using it now.
If you have any questions or suggestions feel free to contact us.
