How Often You Should Release Music
Releasing music is what an artist has to do to stay relevant in the industry. But the crucial question is how often you should release music.
There are tons of questions that occur in the mind of new musicians because they are entering a competitive industry.
Is it easy to create an engaging fan base by only releasing one big album a year? There isn’t a magic figure that you could use and get successful. A strategy that might work for one artist may not be fruitful for another one.
If you’re seeking an answer on how often you should release your music, you have come to the right place. In this article, you’ll have all the answers on how you can prepare your schedule and attract more fans.
Are you Releasing Single or Albums?
It’s crucial to understand what you’re planning to release, and is it an album or a song? Everything matters, whether you’re dropping a single or a series of pieces. The biggest music platform Spotify is used by artists to add 40,000 songs per day, growing each day.
The statistics are for you to know that your song is competing with thousands of other new songs. If you’re thinking of releasing an album, it might get overwhelming for your audience. That’s because you’re offering many song choices for them to consume.
The Paris-based streaming service Deezer conducted a survey. It showed only 54% of respondents are listening to music albums. Most people these days prefer playlists rather than full albums.
If you choose to release more singles, you can increase your chances of being listened to. There are tons of benefits when releasing singles, like it costs less, and you don’t need to make a physical copy. Also, releasing singles means you can do it frequently.
Every new artist should release their singles first, or streaming services won’t claim their profiles.
Amount of Songs to release every year
Now, not a specific amount works for every artist or that every artist goes for. But you can choose some singles that you would want to release in a year. If you’re a songwriter, start writing a song every week.
Writing one complete song in a week may feel a little daunting, but it isn’t impossible. Once you dream of your success, hard work is the way to achieve it.
One figure that can work for artists is a full release every month. Most musicians feel comfortable releasing one fully recorded song a month.
If you release one song per month, it makes twelve songs a year for you, and it’s presumably a great way to start. Because the traditional amount of songs on an album is twelve, so thus it is twelve songs in a year.
Your songs are released as singles every single month instead of a whole album. This way, you won’t burden yourself, as you’ll have an entire month to make a song. When you follow all the procedures systematically, one month feels more than enough to finish your work.
It might raise a question about how many songs you need to come up with those twelve released songs.
Well, it’s up to you how many songs you could write, so in the end, you have 12 great songs to release. It will help if you create as many pieces as you can every week and choose the songs smartly because not all songs you wrote will make it to the release.
Formatting your Release Music
The quality of your music is what will help you create a loyal fan base. People have a low attention span, and only a catchy song will help you gain your audience’s attention.
An excellent formatted song has a high chance to be selected by Spotify playlists and shared by your fans. Making wonderful music is the key to a successful release. You can’t just release low-quality music and complain it didn’t receive well by your fans.
Releasing your music often doesn’t necessarily mean that you can cheat on the quality. Your listeners will know right away if something is going wrong with your music.
Work on Consistency and Frequency
Consistency and frequency are two overlapping factors, and you have to be mindful of this. The frequency of music is mainly concerned with how often you will release songs. Monthly or Weekly.
And consistency means how you will create a connected string of music releases. Artists that are successful these days are consistent, and they make high-quality music.
One of the best examples of a consistent artist is the emerging k-pop boy band BTS. They released a Japanese album at the start of 2021, along with two hit billboard English singles.
But if you’re a new artist, flooding you with too much content might not work for you. And if you plan to release too often, it may not interest your audience in the starting. You can take a middle road between frequency and consistency and see what works better.
Are you planning to release your single or album?
If you’re planning to release a single, start with a new song with a video every month. It means you can drop an audio piece with artwork at the beginning of the month. And after that, you could release the music video of your song in the same month.
But, if you’re planning to release an album, releasing a single ahead of your album release can be beneficial. This strategy includes dropping out many singles close together to build hype among your fans.
You can two or more songs that are distinctive from another and promote them. It can help you increase your audience and your fans about what to expect from your album.
To wrap it up!
The same strategies don’t work for every artist because everyone is different. Understand all the methods and explore them to see what is working for you.
If you want to elevate your musical journey, keep your focus on the frequency and consistency factor.
If you have any questions or suggestions feel free to contact us.
